​Roblox offers various tools for promoting your experiences, including update announcements, social media links, direct promotion, and advertisements.

Update Announcements

Players who enjoy your experience can “follow” it by clicking the Follow button from its main page. When you announce an update, followers will receive a notification in their Notifications stream. They can even launch the experience directly from the notification.

You can announce an update as follows:

1. From the Create page, select Experiences.
2. Click the gear icon for the desired experience and select Configure Experience from the drop-down menu.
3. Select the Updates tab from the center-left column on the page.
4. Type in the latest updates and click Preview to see how it will appear on different platforms (desktop, tablet, or phone).
5. When you’re satisfied with the update, click Send to announce it to your followers.

Update Statistics

Once you’ve announced an update, you can monitor its statistics in the Updates tab on the Configure Experience page. This includes:

Sponsored Experiences

This feature lets you spend Robux to get your experiences shown to players across Roblox. You can target users, schedule ads, and set budgets per day.

Sponsored experiences will appear in various sorts and will be specially tagged as Sponsored Ad.

To start a new sponsorship:

1. From the Create page, select Experiences.
2. Find the experience you’d like to sponsor and click the Sponsor button.
3. Supply all of the requested info for the sponsored ad and click Preview Your Ad.
4. On the next page, you’ll see an ad preview and a summary. To start running the ad, click Run.

Promotion Statistics

To check the performance of a sponsored ad you’ve created:

1. Access the Create page.
2. Click the Sponsored Experiences tab in the left column.
3. Select the desired sponsorship from the pull-down menu.

Social Media

You can also grow your audience by linking to social media channels directly from an experience’s page:

1. From the Create page, select Experiences.
2. Click the gear icon for the desired experience and select Configure Experience from the drop-down menu.
3. Select the Social Links tab from the center-left column on the page.
4. Add up to three links to social media sites. Once set, players will see the links on the experience’s page.

Advertising on Roblox

Although many experiences on Roblox grow organically, advertising on the Roblox website can help increase popularity. Roblox lets you upload image advertisements for experiences, catalog items, articles/Group Games|groups, etc. When the ad is clicked, it goes to the page of whatever you’re advertising.

Bidding System

Ad space is not directly purchased — instead, space is bid for in an auction format. There’s a limited amount of ad space available, so ads with higher bids get more impressions (displays).

Imagine there are 3 ads in the system (there will often be hundreds):

Ad	Bid Amount	Result
A	300	The ad will appear three times as often as B and six times as often as C.
B	100	The ad will appear twice as often as C.
C	50	—

Ad Types

Ads may be displayed as banners, skyscrapers, or rectangles. A banner ad can’t go in a skyscraper slot and vice versa. Thus, expanding on the example above, there are 3 separate auctions running at all times for the different ad sizes.

Creating Ads

To create an ad, visit the Create page, find the item you want to advertise, click the gear icon on the right, and select Advertise. This will lead to a page where you can get the ad templates and upload ads.

To upload an ad:

1. Fill in the ad’s name (this will appear when users hover their mouse over the ad).
2. Drag in or upload the image via the upload section.
3. Click the Upload button.

Running Ads

Once you’ve created and uploaded at least one ad, you can run an ad cycle.

1. Return to the Create page and click the User Ads tab.
2. Click the gear icon on the right and select Run Ad from the context menu.
3. Enter a bid amount in Robux.
4. Click Run to start the cycle.